Cassie Hester
Starkville, MS
experimentaltypography.com
Build It Up to Burn It Down
Custom-made bronze brands (Univers Bold Condensed), Strathmore Illustration Board, leaves
18″ x 24″
2014
Branding is an imperfect process. Combining human error with material exploration, branding creates messages full of sensational character. One can smell, touch, taste and see the imperfect process. Using the 2 inch Univers brands that I made via a ceramic shell process, I push the metals and materials as far as I can. I delight in the unexpected, the imperfect.